eMarketer

Having the right photographs on your websites and marketing material is crucial. Visually, it will help the reader to decide whether or not they like what you have to offer, whether or not you appeal to them and whether or not your product is suitable for them.

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A few key things to look out for:

• Colours convey different moods – pick the right colour for your product
• If you’re using a model – the age and image of the model should be that of your target market
• Keep the background simple – use it to convey your message

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Resources:

• istockphoto is a great site for cost-effective stock photography
• the images which I’ve used in this post are by Douglas Schwartz. His photographs have appeared on more than 200 magazine covers, in countless ads and brochures. He has nearly 4000 photographs available on his website.

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